How Meek Mill (Hilariously) gained Rap Album of the 12 months at the BBMAs - each day Beast

the person who took L's all year lengthy bested Kendrick, Drake, Dre, and Future for top Rap Album of the year on the Billboard track Awards. Huh?

while all and sundry in the Twitterverse became up in palms over Madonna's perfectly good enough Prince tribute during Sunday evening's Billboard tune Awards—i would've loved D'Angelo, The Weeknd, and Sheila E. backed by using The Revolution and The Roots too, but that'd be giving the teenybopper BBMAs some distance too lots credit score—something even more egregious turned into at work.

ABC deliberately selected no longer to air any of the hip-hop awards all through its broadcast, which is deeply troubling in and of itself, if now not for the fact that the ceremony also chose to award desirable Rap Album of the 12 months to… Meek Mill. The Philly rapper became given the prize for his underwhelming LP goals value more than cash (you likely comprehend it because the album that brought about trigger fingers to show to Twitter fingers, with Meek getting so riled up over Drake not promoting their single "R.I.C.O." by way of social media that he accused him of hiring a ghostwriter on the tune.)

to cite the legendary Jesus Quintana: Laughable, man.

with a purpose to win this dubious honor, Meek beat out Kendrick Lamar's To Pimp a Butterfly, Drake's in case you're analyzing This It's Too Late, Drake and Future's What a Time to Be Alive, and Dr. Dre's Compton—all sophisticated to desires in each way, shape, or kind.

Now, in response to Billboard, their awards aren't decided on by way of a governing body—like the Grammys, who idiotically awarded their 2014 top-rated Rap Album honor to Macklemore over Kendrick Lamar (make sure you be ashamed of yourselves)—but a extra complicated, facts-primarily based equipment:

"Billboard tune Awards finalists are in keeping with key fan interactions with track, together with album and digital songs income, radio airplay, streaming, travelling and social interactions on facebook, Twitter, Instagram, YouTube, Spotify and different familiar online destinations for song. These measurements are tracked year-round by means of Billboard and its information companions, together with Nielsen tune and subsequent massive Sound. The awards are in line with the reporting length of tracking dates March 23, 2015 through March 17, 2016 and Billboard chart dates April eleven, 2015 via April 2, 2016. in view that 1940, the Billboard charts were the go-to guide for ranking the recognition of songs and albums, and are the premier measure of a musician's success."

So, when you consider that in case you're analyzing This It's Too Late (Feb. 13, 2015) and To Pimp a Butterfly (March 15, 2015) got here out before the tracking duration, lots of their opening week(s) revenue, plays, and online chatter didn't seem to count number.

nevertheless, whereas the Billboard tune Awards, Nielsen song, and next large Sound had been tallying mentions of Meek Mill, they weren't deliberating no matter if these mentions had been definitely advantageous or terrible. if they did, they'd doubtless understand that every one those americans tweeting and Instagramming about Meek Mill had been truly mocking him with Drake-approved memes following the liberate of Drake's Meek Mill diss tracks "Charged Up" and "back to back." The latter contained several vicious anti-Meek lines, together with the now classic, "Is that an international tour or your woman's tour?"—referencing his inferiority to lady friend (and rumored Drake ex) Nicki Minaj.

moreover Drake's online slaying of Meek Mill, Meek's social media mentions have been juiced by the close-consistent rumors regarding his relationship to the a great deal-more-famous Minaj—from breakup rumors to child rumors to engagement rumors to, finally, an April appearance on Ellen the place Minaj coolly put her cabana boy in his vicinity by asserting, "There's a boy that likes me. That's all." 

once again, this isn't as terrible as that time the Grammys awarded choicest Rap Album to Macklemore over Kendrick Lamar's decent youngster, m.A.A.d. city—after which the 9/11 truther took it upon himself to share his sorry, bro textual content to Kendrick to the total world. For that, the Grammys should send each American a copy of To Pimp a Butterfly along with an apology be aware for the mild. but it surely does talk to how silly and flawed the Billboard music Awards' equipment is for bestowing these "awards."  

most likely Drake, Future, Dre, and Kendrick are on a textual content chain crammed with Meek Mill memes joking about all this.

Or possibly they're too important to care.